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Faire de la recherche en marketing ?
Date
1999
Publisher city
Paris
Publisher
Vuibert
Publishing date
06-1999
ISBN:
2-7117-7990-4
Collection title
Collection FNEGE
Dewey
Marketing
Sujet
marketing
JEL code
M31
URI
https://basepub.dauphine.fr/handle/123456789/3255
Collections
DRM : Publications
Metadata
Show full item record
Author
Pras, Bernard
Type
Ouvrage
Item number of pages
325
Abstract (FR)
Les thèmes abordés ici traitent autant des concepts classiques du domaine que des dernières avancées de la recherche allant du quantitatif au qualitatif.
