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dc.contributor.authorKalika, Michel
dc.date.accessioned2010-02-04T10:38:58Z
dc.date.available2010-02-04T10:38:58Z
dc.date.issued1982
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3250
dc.language.isofren
dc.subjectPerceived valueen
dc.subjectValeur perçueen
dc.subjectAction promotionnelleen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titlePerception et mémorisation des campagnes promotionnelles dans la distributionen
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameRevue Française du Marketing
dc.relation.isversionofjnlvol3en
dc.relation.isversionofjnldate1982
dc.relation.isversionofjnlpages67-87en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen


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