Le Lot Virtuel : une application d'un marketing interactif de masse

dc.contributor.author	Desmet, Pierre
dc.date.accessioned	2010-02-04T10:26:20Z
dc.date.available	2010-02-04T10:26:20Z
dc.date.issued	1999-01
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/3248
dc.language.iso	fr	en
dc.subject	lot virtuel	en
dc.subject	promotion	en
dc.subject	marketing interactif	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M31	en
dc.title	Le Lot Virtuel : une application d'un marketing interactif de masse	en
dc.type	Article accepté pour publication ou publié
dc.description.abstracten	Virtual bundling allows cost reduction for sales promotion for both producer and retailer as it avoids costs of physical bundling (packaging). Furthermore, this technique constitutes a new opportunity to apply an interactive targeted marketing approach by relating the advantage offered to the real behaviour.	en
dc.relation.isversionofjnlname	Décisions Marketing
dc.relation.isversionofjnlvol	16	en
dc.relation.isversionofjnlissue	1	en
dc.relation.isversionofjnldate	1999-01
dc.relation.isversionofjnlpages	61-66	en
dc.description.sponsorshipprivate	oui	en
dc.subject.ddclabel	Marketing	en

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