Potential effects of psychological reactance and relationship proneness on relationships marketing programmes

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Date
2008Link to item file
http://www.escp-eap.eu/conferences/marketing/2008_cp/Materiali/Paper/Fr/Darpy_PrimAllaz.pdfDewey
MarketingSujet
Commitment; Trust; Psychological reactance; Marketing relationnelJEL code
M31Conference name
7th International Congress Marketing TrendsConference date
01-2008Conference city
VeniseConference country
ItalieCollections
Metadata
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Darpy, Denis
Prim-Allaz, Isabelle