Date
2006
Indexation documentaire
Direction d'entreprise
Subject
translation; neo-institutionalisme; corporate social responsibility
Code JEL
M14
Titre du colloque
XVIème conférence internationale de management stratégique (AIMS)
Ville du colloque
Annecy
Pays du colloque
SWITZERLAND
Auteur
Déjean, Frédérique
Gond, Jean-Pascal
Huault, Isabelle
Leca, Bernard
Type
Communication / Conférence
Résumé en anglais
This paper analyzes the reasons why some institutional entrepreneurship strategies failed to translate an institution while other succeeded, by paying a specific attention to the interaction between material and discursive dimensions in the translation process. A theoretical framework integrating both dimensions of translation is first proposed in order to study strategies of competing entrepreneurs. Then a comparative study of three entrepreneurs translating practices of corporate social evaluation in the French context is used to investigate the processes through which competing translators achieved their objective more or less successfully.