Brand-sex as a primary category in brand categorization process
Date
2008Dewey
MarketingSujet
Marque; Brand; Gender; Categorization; Etudes du consommateur; Genre; Catégorisation (psychologie); Comportement du consommateurJEL code
M.M3.M31Conference name
The 4th thought leaders international conference on brand managementConference date
04-2008Conference city
BirminghamConference country
United KingdomCollections
Metadata
Show full item recordAuthor
Darpy, Denis
1032 Dauphine Recherches en Management [DRM]
Azar, Salim
status unknown