New perspectives for brand categorization process: the case of brand-sex
Darpy, Denis; Azar, Salim (2008), New perspectives for brand categorization process: the case of brand-sex, 37th EMAC Conference, 2008-05, Brighton, United Kingdom
Type
Communication / ConférenceDate
2008Conference title
37th EMAC ConferenceConference date
2008-05Conference city
BrightonConference country
United KingdomMetadata
Show full item recordSubjects / Keywords
Categorization; Etudes du consommateur; Genre; Brand; Comportement du consommateurRelated items
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