New perspectives for brand categorization process: the case of brand-sex

Thumbnail
Date
2008
Dewey
Marketing
Sujet
Categorization; Etudes du consommateur; Genre; Brand; Comportement du consommateur
JEL code
M.M3.M39; M.M3.M31
Conference name
37th EMAC Conference
Conference date
05-2008
Conference city
Brighton
Conference country
United Kingdom
URI
https://basepub.dauphine.fr/handle/123456789/282
Collections
Metadata
Show full item record
Author
Darpy, Denis
1032 Dauphine Recherches en Management [DRM]
Azar, Salim
status unknown
Type
Communication / Conférence