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hal.structure.identifier
dc.contributor.authorAzar, Salim*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDarpy, Denis*
dc.date.accessioned2009-06-15T11:55:03Z
dc.date.available2009-06-15T11:55:03Z
dc.date.issued2009
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/281
dc.language.isoenen
dc.subjectComportement du consommateuren
dc.subjectBranden
dc.subjectGenreen
dc.subjectEtudes du consommateuren
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M39en
dc.titleBrand Masculinity or Brand Masculinities? Toward a New Brand-Typologyen
dc.typeCommunication / Conférence
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle5th Thought Leaders International Conference on Brand Managementen
dc.relation.confdate2009-04
dc.relation.confcityAthènesen
dc.relation.confcountryGreeceen
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewednon
hal.faultCode{"meta":{"peerReviewing":{"isEmpty":"Vous devez remplir ce champ"}}}
hal.author.functionaut
hal.author.functionaut


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