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Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis (2009), Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology, 5th Thought Leaders International Conference on Brand Management, 2009-04, Athènes, Greece

Type
Communication / Conférence
Date
2009
Conference title
5th Thought Leaders International Conference on Brand Management
Conference date
2009-04
Conference city
Athènes
Conference country
Greece
Metadata
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Author(s)
Azar, Salim

Darpy, Denis
Dauphine Recherches en Management [DRM]
Subjects / Keywords
Comportement du consommateur; Brand; Genre; Etudes du consommateur
JEL
M31 - Marketing
M39 - Other