Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
Azar, Salim; Darpy, Denis (2009), Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology, 5th Thought Leaders International Conference on Brand Management, 2009-04, Athènes, Greece
Type
Communication / ConférenceDate
2009Conference title
5th Thought Leaders International Conference on Brand ManagementConference date
2009-04Conference city
AthènesConference country
GreeceMetadata
Show full item recordSubjects / Keywords
Comportement du consommateur; Brand; Genre; Etudes du consommateurRelated items
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