Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
Date
2009Dewey
MarketingSujet
Comportement du consommateur; Brand; Genre; Etudes du consommateurJEL code
M.M3.M31; M.M3.M39Conference name
5th Thought Leaders International Conference on Brand ManagementConference date
04-2009Conference city
AthènesConference country
GreeceCollections
Metadata
Show full item recordAuthor
Azar, Salim
status unknown
Darpy, Denis
1032 Dauphine Recherches en Management [DRM]