Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

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Date
2009
Dewey
Marketing
Sujet
Comportement du consommateur; Brand; Genre; Etudes du consommateur
JEL code
M.M3.M31; M.M3.M39
Conference name
5th Thought Leaders International Conference on Brand Management
Conference date
04-2009
Conference city
Athènes
Conference country
Greece
URI
https://basepub.dauphine.fr/handle/123456789/281
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Author
Azar, Salim
status unknown
Darpy, Denis
1032 Dauphine Recherches en Management [DRM]
Type
Communication / Conférence