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dc.contributor.authorLepers, Xavier
dc.date.accessioned2009-12-18T12:00:09Z
dc.date.available2009-12-18T12:00:09Z
dc.date.issued2005
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2781
dc.language.isoenen
dc.subjectSuppliersen
dc.subjectMass merchandisersen
dc.subjectExchange relationshipsen
dc.subject.ddc658.8en
dc.subject.classificationjelL14en
dc.subject.classificationjelL81en
dc.subject.classificationjelM31en
dc.subject.classificationjelF17en
dc.titleAre transactional and relational exchange appropriate for practice: a french retailer's case studyen
dc.typeCommunication / Conférence
dc.contributor.editoruniversityotherUniversité Montesquieu-Bordeaux IV;France
dc.description.abstractenThis paper intends to highlight the main characteristics of the exchange relationships between mass merchandisers and suppliers. It seems that the nature of the relationships depends on the nature of suppliers. Our examination reveals that four types of relationships can be distinguished. In order to take into account these four types, we suggest the notion of substantive exchange when the relationship is focused mostly on the results and the notion of procedural exchange when the procedures of the relationship are supposed to be essential.en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle5th EURAM Annual Conference : "Responsible Management in an Uncertain World"en
dc.relation.confdate2005-05
dc.relation.confcityMunichen
dc.relation.confcountryAllemagneen


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