Are transactional and relational exchange appropriate for practice: a french retailer's case study
Date
2005Dewey
MarketingSujet
Suppliers; Mass merchandisers; Exchange relationshipsJEL code
L14; L81; M31; F17Conference name
5th EURAM Annual Conference : "Responsible Management in an Uncertain World"Conference date
05-2005Conference city
MunichConference country
AllemagneCollections
Metadata
Show full item recordAuthor
Lepers, Xavier