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Re-discovery and re-interpretation of ethnic heritage: a semiotic exploration of French ethnic consumers’ reculturation process

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDarpy, Denis*
hal.structure.identifierCentre d'Economie de l'Université Paris Nord (ancienne affiliation) [CEPN]
dc.contributor.authorDercourt, Virginie*
dc.date.accessioned2009-06-15T11:05:48Z
dc.date.available2009-06-15T11:05:48Z
dc.date.issued2009
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/277
dc.language.isoenen
dc.subjectConsommationen
dc.subjectFranceen
dc.subjectReculturationen
dc.subjectHéritage ethniqueen
dc.subjectComportement du consommateuren
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D11en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M1.M31en
dc.titleRe-discovery and re-interpretation of ethnic heritage: a semiotic exploration of French ethnic consumers’ reculturation processen
dc.typeCommunication / Conférence
dc.description.abstractenBy means of qualitative studies of ethnic consumers with Moroccan, Tahitian, Turkish and Congolese backgrounds, this article demonstrates that ethnic consumers in France are experiencing reculturation through consumption, using products, brands and points of sale to negotiate this re-discovery and re-interpretation of their ethnic heritage. This interpretation of consumer behavior is grounded in semiotics, building upon Greimas and Courtés (1993) contributions. The semiotic square - From here and From there - is developed to show how individuals are reclaiming their ethnic heritage through products, brands and retail outlets.en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitleConsumer Culture Theory Conferenceen
dc.relation.confdate2008-06
dc.relation.confcityBostonen
dc.relation.confcountryUnited Statesen
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewednon
hal.identifierhal-01518838*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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