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dc.contributor.authorKalika, Michel
dc.date.accessioned2009-12-17T17:14:42Z
dc.date.available2009-12-17T17:14:42Z
dc.date.issued2007
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2771
dc.language.isofren
dc.subjectE-managementen
dc.subjectNouvelles tehnologies de l'information et de la communicationen
dc.subject.ddc658.4en
dc.subject.classificationjelM54en
dc.subject.classificationjelM15en
dc.subject.classificationjelM12en
dc.titleDu choix des médias au management d'un portefeuille de médias : la théorie du millefeuilleen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages261-269en
dc.relation.ispartoftitleConnaissance et Managementen
dc.relation.ispartofeditorDupuy, Yves
dc.relation.ispartofeditorDubois, Pierre-Louis
dc.relation.ispartofpublnameEconomicaen
dc.relation.ispartofpublcityParisen
dc.relation.ispartofdate2007
dc.relation.ispartofpages358en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelDirection d'entrepriseen
dc.relation.ispartofisbn978-2-7178-5380-3en


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