Negative effect of the promotion signal on reference price
Date
2004Dewey
MarketingSujet
Communication en marketing; Prix; PromotionJEL code
M37; M31Conference name
33rd EMAC Conference : "Worldwide Marketing ?"Conference date
05-2004Conference city
MurcieConference country
EspagneCollections
Metadata
Show full item recordAuthor
Desmet, Pierre