Negative effect of the promotion signal on reference price

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Date
2004
Dewey
Marketing
Sujet
Communication en marketing; Prix; Promotion
JEL code
M37; M31
Conference name
33rd EMAC Conference : "Worldwide Marketing ?"
Conference date
05-2004
Conference city
Murcie
Conference country
Espagne
URI
https://basepub.dauphine.fr/handle/123456789/2766
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Author
Desmet, Pierre
Type
Communication / Conférence