Price matching guarantees: effects of offering discrepancy discounts
Date
2005Dewey
MarketingSujet
Marketing; PrixJEL code
M31Conference name
34th EMAC Conference : Rejuvenating marketingConference date
05-2005Conference city
MilanConference country
ItalieCollections
Metadata
Show full item recordAuthor
Desmet, Pierre
Le Nagard, Emmanuelle