Price matching guarantees: effects of offering discrepancy discounts

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Date
2005
Dewey
Marketing
Sujet
Marketing; Prix
JEL code
M31
Conference name
34th EMAC Conference : Rejuvenating marketing
Conference date
05-2005
Conference city
Milan
Conference country
Italie
URI
https://basepub.dauphine.fr/handle/123456789/2717
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Author
Desmet, Pierre
Le Nagard, Emmanuelle
Type
Communication / Conférence