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Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships

Josserand, Emmanuel; Charki, Mohamed Hédi (2007), Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships, Academy of Management Annual Meeting, 2007-08, Philadelphie, États-Unis

Type
Communication / Conférence
Date
2007
Conference title
Academy of Management Annual Meeting
Conference date
2007-08
Conference city
Philadelphie
Conference country
États-Unis
Metadata
Show full item record
Author(s)
Josserand, Emmanuel
Charki, Mohamed Hédi
Abstract (EN)
This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.
Subjects / Keywords
Online reverse auctions; Online trust; Opportunism; Rumor; Trust; Unethical behavior; Ditrust
JEL
D83 - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
D81 - Criteria for Decision-Making under Risk and Uncertainty
D44 - Auctions
O32 - Management of Technological Innovation and R&D
L15 - Information and Product Quality; Standardization and Compatibility

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