Date
2007
Notes
cette comunication est parue dans "Journal of Management Information Systems"
Volume 24 , Issue 4 (Number 4 / Spring 2008) Pages 175-197
Dewey
Marketing
Sujet
Online reverse auctions; Online trust; Opportunism; Rumor; Trust; Unethical behavior; Ditrust
JEL code
D83; D81; D44; O32; L15
Conference name
Academy of Management Annual Meeting
Conference date
08-2007
Conference city
Philadelphie
Conference country
États-Unis
Author
Josserand, Emmanuel
Charki, Mohamed Hédi
Type
Communication / Conférence
Abstract (EN)
This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.
