Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships

Josserand, Emmanuel; Charki, Mohamed Hédi

Josserand, Emmanuel; Charki, Mohamed Hédi (2007), Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships, Academy of Management Annual Meeting, 2007-08, Philadelphie, États-Unis

Type

Communication / Conférence

Date

2007

Conference title

Academy of Management Annual Meeting

Conference date

2007-08

Conference city

Philadelphie

Conference country

États-Unis

Metadata

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Author(s)

Josserand, Emmanuel
Charki, Mohamed Hédi

Abstract (EN)

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.

Subjects / Keywords

Online reverse auctions; Online trust; Opportunism; Rumor; Trust; Unethical behavior; Ditrust

JEL

D83 - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
D81 - Criteria for Decision-Making under Risk and Uncertainty
D44 - Auctions
O32 - Management of Technological Innovation and R&D
L15 - Information and Product Quality; Standardization and Compatibility