Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships
Josserand, Emmanuel; Charki, Mohamed Hédi (2007), Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships, Academy of Management Annual Meeting, 2007-08, Philadelphie, États-Unis
Type
Communication / ConférenceDate
2007Conference title
Academy of Management Annual MeetingConference date
2007-08Conference city
PhiladelphieConference country
États-UnisMetadata
Show full item recordAbstract (EN)
This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.Subjects / Keywords
Online reverse auctions; Online trust; Opportunism; Rumor; Trust; Unethical behavior; DitrustRelated items
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