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Brand Value and Governance Implications

Raynaud, Emmanuel; Valceschini, Egizio; Sauvée, Loïc (2006), Brand Value and Governance Implications, 98 th EAAE seminar, 2006-06, Chania, Grèce

Type
Communication / Conférence
Date
2006
Conference title
98 th EAAE seminar
Conference date
2006-06
Conference city
Chania
Conference country
Grèce
Metadata
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Author(s)
Raynaud, Emmanuel
Valceschini, Egizio
Sauvée, Loïc
Subjects / Keywords
Value; Governance; Brand
JEL
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
G34 - Mergers; Acquisitions; Restructuring; Corporate Governance