Brand Value and Governance Implications

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Date
2006
Dewey
Direction d'entreprise
Sujet
Value; Governance; Brand
JEL code
L14; M31; G34
Conference name
98 th EAAE seminar
Conference date
06-2006
Conference city
Chania
Conference country
Grèce
URI
https://basepub.dauphine.fr/handle/123456789/2416
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Author
Raynaud, Emmanuel
Valceschini, Egizio
Sauvée, Loïc
Type
Communication / Conférence