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The double warm glow effect in loyalty programs’ prosocial rewards

Mimouni-Chaabane, Aîda; Parguel, Béatrice (2021), The double warm glow effect in loyalty programs’ prosocial rewards, ANZMAC Conference, 2021-11, Melbourne, Australie

Type
Communication / Conférence
Date
2021
Conference title
ANZMAC Conference
Conference date
2021-11
Conference city
Melbourne
Conference country
Australie
Metadata
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Author(s)
Mimouni-Chaabane, Aîda
Théorie économique, modélisation et applications [THEMA]
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]