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Adding a prosocial spirit to loyalty ‘programs: How does it work?

Mimouni Chaabane, Aida; Parguel, Béatrice (2021), Adding a prosocial spirit to loyalty ‘programs: How does it work?, 37e congrès international de l'AFM, 2021-05, Angers, France

Type
Communication / Conférence
Date
2021
Conference title
37e congrès international de l'AFM
Conference date
2021-05
Conference city
Angers
Conference country
France
Metadata
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Author(s)
Mimouni Chaabane, Aida
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]