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dc.contributor.authorAzar, Salim
dc.date.accessioned2009-10-30T14:16:49Z
dc.date.available2009-10-30T14:16:49Z
dc.date.issued2007-09
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2371
dc.language.isoenen
dc.subjectcategorization processen
dc.subjectBrand-sexen
dc.subjectgender identityen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelM39en
dc.titleCentrality of Brand Sex in Brand Categorizationen
dc.typeCommunication / Conférence
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle3rd Annual Colloquium of The Academy of Management’s Brand, Corporate Identity and Reputation SIGen
dc.relation.confdate2007-09
dc.relation.confcityLondresen
dc.relation.confcountryRoyaume-Unien


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