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dc.contributor.authorAzar, Salim
dc.date.accessioned2009-10-29T18:06:18Z
dc.date.available2009-10-29T18:06:18Z
dc.date.issued2007
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2362
dc.language.isoenen
dc.subjectBrand Managementen
dc.subjectAnthropomorphic viewen
dc.subjectGenderen
dc.subjectConsumer Perceptionen
dc.subjectBrand Sexual Associationsen
dc.subjectBrand Personalityen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleBrand Sex, Sexual State and Gender: Towards a distinction between three constructsen
dc.typeCommunication / Conférence
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitleThought leaders international conference on brand managementen
dc.relation.confdate2007-04
dc.relation.confcityBirminghamen
dc.relation.confcountryRoyaume-Unien


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