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Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research

Le Bot, C.; Perrigot, R.; Déjean, Frédérique; Oxibar, Bruno (2022), Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research, Journal of Retailing and Consumer Services, 66, p. 102945. 10.1016/j.jretconser.2022.102945

Type
Article accepté pour publication ou publié
Date
2022
Journal name
Journal of Retailing and Consumer Services
Volume
66
Publisher
Elsevier
Pages
102945
Publication identifier
10.1016/j.jretconser.2022.102945
Metadata
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Author(s)
Le Bot, C.
Perrigot, R.
Déjean, Frédérique
Oxibar, Bruno
Abstract (EN)
Although franchise chains are increasingly committed to environmental, social, and societal transitions, only a few researchers have focused on Corporate Social Responsibility (CSR) in the specific case of franchising. The aim of our paper is to discuss the specificities and challenges of CSR in franchising, explore how franchisors report on their sustainable practices, and emphasize subsequent directions for future research. In order to do so, we focus on the Corporate Social Disclosure (CSD) practices of twenty-two retail and service franchisors operating in the French market where regulations of non-financial information disclosures exist for large companies. Our findings show that these franchisors disclose rich and diversified information about their CSR activities. However, franchisors’ disclosures can vary significantly, especially depending on their chain size and whether they are subject to reporting regulations. Our research contributes to the literature on CSR in franchise chains, as well as the practice.
Subjects / Keywords
Franchising; Sustainable development; Corporate social disclosure; Environmental; Social and governance information; D23,L81,M14,O32, 658.4,Direction d'entreprise
JEL
D23 - Organizational Behavior; Transaction Costs; Property Rights
L81 - Retail and Wholesale Trade; e-Commerce
M14 - Corporate Culture; Diversity; Social Responsibility
O32 - Management of Technological Innovation and R&D

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