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“Till numbers tear us apart” Measuring practice and common grounds in extreme situations

Adrot, Anouck; Bouty, Isabelle; Tsoukias, Alexis (2021), “Till numbers tear us apart” Measuring practice and common grounds in extreme situations, 81st Annual Meeting of the Academy of Management (AOM), 2021-08, Online

Type
Communication / Conférence
Date
2021
Conference title
81st Annual Meeting of the Academy of Management (AOM)
Conference date
2021-08
Conference city
Online
Book author
Taneja, Sonia
Publisher
Academy of Management Proceedings
ISBN
0065-0668
Publication identifier
https://doi.org/10.5465/AMBPP.2021.11500abstract
Metadata
Show full item record
Author(s)
Adrot, Anouck
Dauphine Recherches en Management [DRM]
Bouty, Isabelle
Dauphine Recherches en Management [DRM]
Tsoukias, Alexis
Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision [LAMSADE]
Abstract (EN)
There is a lack of knowledge on whether measuring can help multiple organizations build common grounds in extreme situations. This mixed- method research addresses this gap by approaching measuring as an organizational practice and focusing on measure interpretation and communication. It examines the evolution of measuring practice across 3 interrelated organizational systems during the first Covid wave in France. From press data and formal statements, we qualitatively coded 308 verbatims expressing measures related to masks management in the 27 first weeks of 2020. Thanks to data quantification and visualization, we identified four measuring practices: clarifying, putting on guard, enthusiastic tracking and accounting. Overall, the measuring practices diverged across the systems. Some systems, though, tended to partially converge at some periods. At others they tended to frame divergent if not dissonant representations of reality. These findings highlight measuring as a diversified and evolutive organizational practice in extreme situations. They contribute to the literature on extreme situation by nuancingcommonly held conceptions of measuring and common grounds.
Subjects / Keywords
COVID-19 pandemic; organizational practice; crisis management
JEL
D81 - Criteria for Decision-Making under Risk and Uncertainty
C80 - General

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