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dc.contributor.authorCoulibaly, Mantiaba
dc.contributor.authorSauvée, Loïc
dc.date.accessioned2009-10-12T10:02:20Z
dc.date.available2009-10-12T10:02:20Z
dc.date.issued2007-09
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2198
dc.language.isoenen
dc.subjectAllianceen
dc.subjectBranden
dc.subjectGovernanceen
dc.subjectNetworken
dc.subjectValueen
dc.subject.ddc658.4en
dc.subject.classificationjelG34en
dc.titleValue creation in brand alliances : a network approachen
dc.typeCommunication / Conférence
dc.identifier.citationpages18en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelDirection d'entrepriseen
dc.relation.conftitleThe 23 IMP (Industrial Marketing Purchasing group) Conferenceen
dc.relation.confdate2007-09
dc.relation.confcityManchesteren
dc.relation.confcountryRoyaume-Unien


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