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Value creation in brand alliances : a network approach

Coulibaly, Mantiaba; Sauvée, Loïc (2007-09), Value creation in brand alliances : a network approach, The 23 IMP (Industrial Marketing Purchasing group) Conference, 2007-09, Manchester, Royaume-Uni

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Type
Communication / Conférence
Date
2007-09
Conference title
The 23 IMP (Industrial Marketing Purchasing group) Conference
Conference date
2007-09
Conference city
Manchester
Conference country
Royaume-Uni
Pages
18
Metadata
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Author(s)
Coulibaly, Mantiaba
Sauvée, Loïc
Subjects / Keywords
Alliance; Brand; Governance; Network; Value
JEL
G34 - Mergers; Acquisitions; Restructuring; Corporate Governance