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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorPras, Bernard
hal.structure.identifierInstitut Supérieur de Gestion [ISG]
dc.contributor.authorPluntz, Camille
dc.date.accessioned2021-09-27T14:54:41Z
dc.date.available2021-09-27T14:54:41Z
dc.date.issued2020
dc.identifier.issn1061-0421
dc.identifier.urihttps://basepub.dauphine.psl.eu/handle/123456789/21846
dc.descriptionCamille Pluntz and Bernard Pras (2020), “It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity, Journal of Product & Brand Management, 29, 745-765.doi.org/10.1108/JPBM-02-2019-2272(CNRS cat.4. FNEGE cat. 3, HCERES cat. B)en
dc.language.isoenen
dc.subjectEconomic and critical performanceen
dc.subjectBrand extensionen
dc.subjectIncongruenceen
dc.subjectQuantitative methodsen
dc.subjectCelebrity brandingen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.title“It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identityen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenBuilding strong human brands inscribed in social and symbolic recognition is a strategic issue for branded individuals. In the context of film director human brands, this study aims to examine the respective influences of the economic and critical performance of films, on the one hand, and the professional legitimacy bestowed by internal stakeholders, on the other, on changes in human brand identity. Contrary to what is generally believed, it shows that the specific legitimacy bestowed by producers and the institutional legitimacy bestowed by elite peers mediate the effects of performance on changes in human brand identity. Brand extension (i.e. new films) incongruence and initial human brand identity moderate the effect of performance on legitimacy.en
dc.relation.isversionofjnlnameThe Journal of Product and Brand Management
dc.relation.isversionofjnlvol29en
dc.relation.isversionofjnlissue6en
dc.relation.isversionofjnldate2020
dc.relation.isversionofjnlpages745-765en
dc.relation.isversionofdoi10.1108/JPBM-02-2019-2272en
dc.relation.isversionofjnlpublisherEmeralden
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2021-09-27T14:13:15Z
hal.identifierhal-03356108
hal.version1
dc.subject.classificationjelHALM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M3 - Marketing and Advertising::M37 - Advertisingen
dc.subject.classificationjelHALM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M3 - Marketing and Advertising::M31 - Marketingen
hal.date.transferred2021-09-27T14:54:42Z
hal.author.functionaut
hal.author.functionaut


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