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hal.structure.identifierInstitut supérieur de gestion [ISG]
dc.contributor.authorPluntz, Camille
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorPras, Bernard
dc.date.accessioned2021-09-27T14:49:46Z
dc.date.available2021-09-27T14:49:46Z
dc.date.issued2020
dc.identifier.issn0267-257X
dc.identifier.urihttps://basepub.dauphine.psl.eu/handle/123456789/21845
dc.descriptionCamille Pluntz and Bernard Pras (2020), Exploring professional human brand identity through cultural and social capital: a typology of film director identities, Journal of Marketing Management, 36 (9-10), 830-866, doi: 10.1080/0267257X.2020.1763436(CNRS cat.3. FNEGE cat. 3, HCERES cat. B)en
dc.language.isoenen
dc.subjectlegitimacyen
dc.subjectidentity attributesen
dc.subjectcultural relevanceen
dc.subjectauteurismen
dc.subjectfilm directorsen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.subject.classificationjelL.L8.L82en
dc.titleExploring professional human brand identity through cultural and social capital: a typology of film director identitiesen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenOur research focuses on film director human brands. It addresses the issue of human brand identity construction through the social valuation of identity attributes linked to cultural capital. Based on Bourdieu’s theory of cultural and social capital, we examine the identity attributes on which human brand identities are built through the acquisition of legitimacy. We conduct a qualitative study combining three context levels of analysis (external, internal and individual). Our results reveal the existence of four human brand identity types (i.e. chameleon conformist, niche archetypecast, mass archetypecast, cultural influencer), thus enriching and extending previous research. Each identity type is characterised by a set of culturally valued identity attributes, associated with legitimacies – specific, bourgeois, popular and institutional – bestowed by human brand constituencies.en
dc.relation.isversionofjnlnameJournal of Marketing Management
dc.relation.isversionofjnlvol36en
dc.relation.isversionofjnlissue9-10en
dc.relation.isversionofjnldate2020
dc.relation.isversionofjnlpages830-866en
dc.relation.isversionofdoi10.1080/0267257X.2020.1763436en
dc.relation.isversionofjnlpublisherTaylor & Francisen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2021-09-27T14:25:48Z
hal.identifierhal-03356087
hal.version1
dc.subject.classificationjelHALM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M3 - Marketing and Advertising::M31 - Marketingen
dc.subject.classificationjelHALM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M3 - Marketing and Advertising::M37 - Advertisingen
dc.subject.classificationjelHALL - Industrial Organization::L8 - Industry Studies: Services::L82 - Entertainment; Mediaen
hal.date.transferred2021-09-27T14:49:46Z
hal.author.functionaut
hal.author.functionaut


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