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Pivoting Business Model: a Two-stroke Sensemaking Process

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Laszczuk,_Garreau,_AIMS2020.pdf (746.8Kb)
Date
2020
Link to item file
https://www.strategie-aims.com/events/conferences/31-xxixeme-conference-de-l-aims/communications/5524-pivoting-business-model-a-two-stroke-sensemaking-process/download
Dewey
Changement organisationnel, réingénierie
Sujet
pivot; business model; sensemaking; qualitative study
JEL code
M.M1.M12; M.M5.M54
Conference name
XXIXème conférence de l'AIMS
Conference date
2020
Publisher
Association internationale de management stratégique
URI
https://basepub.dauphine.fr/handle/123456789/21140
Collections
  • DRM : Publications
Metadata
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Author
Laszczuk, Alexis
Garreau, Lionel
Type
Communication / Conférence
Abstract (EN)
Pivoting business model is a major concern for businessventures that need to bring into line their business model with various constrains and opportunities. This article develops a sensemaking perspective on pivoting business model. We show that pivoting business model unfolds through a two-stroke sensemakingprocess that sequentially addresses the external and the internal consistency of business model.We provide a model of pivoting business model that stresses that pivoting is not only an iteration of tentative new answer to external expectations, but can also beconsidered as a cyclical process that continuously re-addresses the external and internal logicof the businessventurethrough interactions withstakeholders.

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