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dc.contributor.authorPueschel, Julia
dc.contributor.authorParguel, Béatrice
dc.contributor.authorChamaret, Cécile
dc.date.accessioned2020-10-14T12:50:41Z
dc.date.available2020-10-14T12:50:41Z
dc.date.issued2020
dc.identifier.issn0767-3701
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/21112
dc.language.isoenen
dc.subjectLuxury goodsen
dc.subjectCounterfeiten
dc.subjectGenerational cohorten
dc.subjectFunctional theories ofattitudesen
dc.subjectGCC consumers.en
dc.subject.ddc658.8en
dc.subject.classificationjelL.L6.L67en
dc.subject.classificationjelD.D1.D12en
dc.titleTalking about my generation: How values shape luxury consumptionen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenLiterature suggests that when shopping for luxury goods, consumers arbitrate between genuine and fake luxury goods, with younger consumers being more likely to arbitrate in favor of luxury fakes because of their lower income and different values. We challenge this alleged influence in the United Arab Emirates, a country where access to luxury can be controlled for, and generations differ in values following 1990’s meteoric takeoff. Drawing on the functional theories of attitudes, a qualitative study shows that luxury consumption does not serve the same psychological functions for the pre-boom (over 30) and the post-boom generational cohorts in the UAE. As such, it demonstrates the power of values when explaining the trade-off between genuine and fake luxury goods, as values can explain both a current negative influence of age on counterfeit consumption in Western countries and a positive one in the Middle East. The findings are interesting for public policy makers and managers operating in the Gulf Cooperation Council countries.en
dc.relation.isversionofjnlnameRecherche et applications en marketing
dc.relation.isversionofjnldate2020
dc.relation.isversionofjnlpublisherPUF - Presses Universitaires de Franceen
dc.subject.ddclabelÉtudes du consommateuren
dc.relation.forthcomingouien
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2020-10-13T15:27:05Z
hal.person.labIds
hal.person.labIds1032
hal.person.labIds1172
hal.identifierhal-02966866*


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