| dc.contributor.author | Parguel, Béatrice | |
| dc.contributor.author | Delécolle, Thierry | |
| dc.contributor.author | Mimouni Chaabane, Aïda | |
| dc.date.accessioned | 2020-10-14T12:10:55Z | |
| dc.date.available | 2020-10-14T12:10:55Z | |
| dc.date.issued | 2020 | |
| dc.identifier.issn | 2071-1050 | |
| dc.identifier.uri | https://basepub.dauphine.fr/handle/123456789/21111 | |
| dc.language.iso | en | en |
| dc.subject | corporate social responsibility | en |
| dc.subject | scarcity | en |
| dc.subject | ephemerality | en |
| dc.subject.ddc | 658.8 | en |
| dc.subject.classificationjel | D.D1.D12 | en |
| dc.subject.classificationjel | M.M1.M14 | en |
| dc.title | Does Fashionization Impede Luxury Brands’ CSR Image? | en |
| dc.type | Article accepté pour publication ou publié | |
| dc.description.abstracten | To sustain their growth worldwide, luxury brands are increasingly adopting the codes of fast fashion. They continually introduce new designs that move quickly from the catwalk to stores to stay on-trend, resulting in short and constantly renewed collections. But does this fashionization impede luxury brands’ Corporate Social Responsibility (CSR) image? This article investigates this question building on the ephemerality–scarcity dual-route model. Findings from a first experiment involving a fictitious luxury brand show that fashionization increases both perceptions of ephemerality (negative route) and scarcity (positive route), with opposing resulting effects on the brand’s CSR image. Extending these results to a real-life luxury setting, findings from a second experiment show that the influence of fashionization on the brand’s CSR image is only mediated by the positive scarcity route. This study provides a number of noteworthy theoretical insights and relevant managerial implications for luxury managers involved in CSR communication. | en |
| dc.relation.isversionofjnlname | Sustainability | |
| dc.relation.isversionofjnlvol | 12 | en |
| dc.relation.isversionofjnlissue | 1 | en |
| dc.relation.isversionofjnldate | 2020 | |
| dc.relation.isversionofjnlpages | 428 | en |
| dc.relation.isversionofdoi | 10.3390/su12010428 | en |
| dc.relation.isversionofjnlpublisher | MDPI | en |
| dc.subject.ddclabel | Marketing | en |
| dc.relation.forthcoming | non | en |
| dc.relation.forthcomingprint | non | en |
| dc.description.ssrncandidate | non | en |
| dc.description.halcandidate | oui | en |
| dc.description.readership | recherche | en |
| dc.description.audience | International | en |
| dc.relation.Isversionofjnlpeerreviewed | oui | en |
| dc.relation.Isversionofjnlpeerreviewed | oui | en |
| dc.date.updated | 2020-10-13T15:18:33Z | |
| hal.person.labIds | 1032 | |
| hal.person.labIds | 171874 | |
| hal.person.labIds | 10592 | |
| hal.identifier | hal-02966809 | * |
