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Does Fashionization Impede Luxury Brands’ CSR Image?

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
hal.structure.identifierlaboratoire de l'ISC
dc.contributor.authorDelécolle, Thierry
hal.structure.identifierThéorie économique, modélisation et applications [THEMA]
dc.contributor.authorMimouni Chaabane, Aïda
dc.date.accessioned2020-10-14T12:10:55Z
dc.date.available2020-10-14T12:10:55Z
dc.date.issued2020
dc.identifier.issn2071-1050
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/21111
dc.language.isoenen
dc.subjectcorporate social responsibilityen
dc.subjectscarcityen
dc.subjectephemeralityen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M1.M14en
dc.titleDoes Fashionization Impede Luxury Brands’ CSR Image?en
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenTo sustain their growth worldwide, luxury brands are increasingly adopting the codes of fast fashion. They continually introduce new designs that move quickly from the catwalk to stores to stay on-trend, resulting in short and constantly renewed collections. But does this fashionization impede luxury brands’ Corporate Social Responsibility (CSR) image? This article investigates this question building on the ephemerality–scarcity dual-route model. Findings from a first experiment involving a fictitious luxury brand show that fashionization increases both perceptions of ephemerality (negative route) and scarcity (positive route), with opposing resulting effects on the brand’s CSR image. Extending these results to a real-life luxury setting, findings from a second experiment show that the influence of fashionization on the brand’s CSR image is only mediated by the positive scarcity route. This study provides a number of noteworthy theoretical insights and relevant managerial implications for luxury managers involved in CSR communication.en
dc.relation.isversionofjnlnameSustainability
dc.relation.isversionofjnlvol12en
dc.relation.isversionofjnlissue1en
dc.relation.isversionofjnldate2020
dc.relation.isversionofjnlpages428en
dc.relation.isversionofdoi10.3390/su12010428en
dc.relation.isversionofjnlpublisherMDPIen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2020-10-13T15:18:33Z
hal.identifierhal-02966809*
hal.version1*
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut


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