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Nudging individuals’ creativity using social labeling

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Date
2020
Dewey
Études du consommateur
Sujet
Behavior; Educational attainment; Social psychology; Personality
JEL code
D.D1.D12
Journal issue
PLoS ONE
Volume
15
Number
2
Publication date
2020
Publisher
Public Library of Science
DOI
http://dx.doi.org/10.1371/journal.pone.0228961
URI
https://basepub.dauphine.fr/handle/123456789/21110
Collections
  • DRM : Publications
Metadata
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Author
Agogué, Marine
1024733 HEC MONTREAL CAN
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Type
Article accepté pour publication ou publié
Abstract (EN)
Simple instructions have been shown to robustly influence individual creativity, which is key to solve local problems. Building on social labeling theory, we examine the possibility of nudging individual’s creativity using “creative” and “not creative” labels. Study 1 showed that subjects labeled as “creative” or “not creative” performed better in a creative task than unlabeled subjects and established the moderating effect of self-perceived creativity. Among subjects scoring low on self-perceived creativity, those labeled as “creative” performed better than those labeled as “not creative”. Conversely, among subjects scoring high on self-perceived creativity, those labeled as “not creative” tend to perform better than those labeled as “creative”. Study 2 and Study 3 further explored the psychological mechanisms at play in both cases: specifically, Study 2 showed that applying a “creative” label has the ability to increase creative self-efficacy through self-perceived creativity, whereas Study 3 demonstrated that applying a “not creative” label has the ability to increase individual creativity performance through a higher involvement in the creative task.

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