Show simple item record

dc.contributor.authorDesmet, Pierre
dc.contributor.authorRolland, Sylvie
dc.date.accessioned2009-10-02T16:39:55Z
dc.date.available2009-10-02T16:39:55Z
dc.date.issued2006
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2096
dc.language.isoenen
dc.subjectperceived qualityen
dc.subjecte-commerceen
dc.subjectMulti-channel managementen
dc.subject.ddc658.8en
dc.subject.classificationjelM30en
dc.titlePerceived quality in a multi-channel environment : Impact of website visits on perceived in-storequalityen
dc.typeCommunication / Conférence
dc.description.abstractenA whole slew of companies have chosen to adopt multi-channel distribution strategies wherein a given customer induced to visit several channels simultaneously to derive the specific advantages that each channel offers at a different stage of the decision-making process. The present article examines the way in which visits to a retail chain's website affects actors' evaluations of perceived in-store quality; and variations in the relative importance of quality's different components. Empirical analysis of a convenience sample of 635 consumers, all customers of one specialist retail chain, reveals that whereas perceived quality levels are not affected by channels' visitor profile, visits to the chain's website do alterthe significance attributed to the various components constituting an in-store service's perceived quality.en
dc.relation.ispartoftitle9th International Research Seminar in Service Management, la Londe Les Mauresen
dc.relation.ispartofeditorBowen, David
dc.relation.ispartofpublnameIAEen
dc.relation.ispartofpublcityAix en Provenceen
dc.relation.ispartofdate2006-05
dc.relation.ispartofpages28en
dc.identifier.urlsitehttp://halshs.archives-ouvertes.fr/halshs-00143032/en/en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle9th international research seminar in service managementen
dc.relation.confdate2006-05
dc.relation.confcityLa-Londe-Les- Mauresen
dc.relation.confcountryFranceen


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record