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dc.contributor.authorChaffey, D.
dc.contributor.authorEllis-Chadwick, Fiona
dc.contributor.authorIsaac, Henri
dc.contributor.authorMercanti-Guérin, Maria
dc.date.accessioned2020-06-05T14:43:33Z
dc.date.available2020-06-05T14:43:33Z
dc.date.issued2020
dc.identifier.isbn2326002547
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/20836
dc.language.isofren
dc.subjectmarketing interactif
dc.subjecte-commerce, CRM
dc.subjectrelation client
dc.subjectexpérience client
dc.subjectdisplay
dc.subjectprogrammatique
dc.subjectreal-time bidding
dc.subject.ddc658.8en
dc.subject.classificationjelL.L1.L81en
dc.subject.classificationjelM.M3.M31en
dc.titleMarketing Digital
dc.typeOuvrage
dc.contributor.editoruniversityotherIAE Paris
dc.publisher.cityMontreuilen
dc.identifier.citationpages604
dc.identifier.urlsitehttps://www.pearson.fr/book/?gcoi=27440100284350
dc.contributor.countryeditoruniversityotherFRANCE
dc.subject.ddclabelCommerce électroniqueen
dc.identifier.citationdate2020
dc.relation.forthcomingouien
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershipnon-recherche
dc.description.audienceNational
dc.date.updated2020-09-21T12:09:42Z
hal.person.labIds
hal.person.labIds109980
hal.person.labIds1021214
hal.person.labIds1032
hal.faultCode{"meta":{"jel":["Vous ne pouvez pas saisir d'autres valeurs ('L.L1.L81') que celles se trouvant dans l'arbre ci-dessous..."]}}


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