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Marketing Digital

Chaffey, D.; Ellis-Chadwick, Fiona; Isaac, Henri; Mercanti-Guérin, Maria (2020), Marketing Digital, p. 604

Type
Ouvrage
External document link
https://www.pearson.fr/book/?gcoi=27440100284350
Date
2020
Published in
Montreuil
ISBN
2326002547
Pages
604
Metadata
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Author(s)
Chaffey, D.
Ellis-Chadwick, Fiona
Isaac, Henri cc
Mercanti-Guérin, Maria cc
Subjects / Keywords
marketing interactif; e-commerce, CRM; relation client; expérience client; display; programmatique; real-time bidding
JEL
L81 - Retail and Wholesale Trade; e-Commerce
M31 - Marketing