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dc.contributor.authorGoudey, Alain
dc.contributor.authorLoupiac, Philippine
dc.date.accessioned2020-02-21T11:07:11Z
dc.date.available2020-02-21T11:07:11Z
dc.date.issued2019
dc.identifier.issn0959-0552
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/20565
dc.language.isoenen
dc.subjectRetailen
dc.subjecte-commerceen
dc.subjectOmni-channelen
dc.subjectStore atmosphericsen
dc.subjectWebsite atmosphericsen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelL.L1.L81en
dc.titleHow website browsing impacts expectations of store featuresen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenE-commerce has become a key component of brand retail strategies since the advent of omni-channel distributions. Many researchers have investigated the strategic role of e-commerce, and some recent articles show the importance of exploring the impact of this distribution model on consumer behaviour. However, there is no study focusing on how visits to a website create expectations of the shop. Relying on the expectancy-value theory and the omni-channel literature, the purpose of this paper is to fill this gap by focusing on how the digital channel can create expectations for the physical channel.en
dc.relation.isversionofjnlnameInternational Journal of Retail and Distribution Management
dc.relation.isversionofjnlvol48en
dc.relation.isversionofjnlissue1en
dc.relation.isversionofjnldate2020
dc.relation.isversionofjnlpages92-108en
dc.relation.isversionofdoi10.1108/IJRDM-07-2018-0146en
dc.relation.isversionofjnlpublisherEmeralden
dc.subject.ddclabelCircuits de distribution - Marketing direct - Commerce électroniqueen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2020-01-31T13:31:31Z
hal.person.labIds
hal.person.labIds1032
hal.faultCode{"meta":{"jel":["Vous ne pouvez pas saisir d'autres valeurs ('L.L1.L81') que celles se trouvant dans l'arbre ci-dessous..."]}}


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