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Navigating Narratives: Time and Space Navigation and Narrative Experiences

Feiereisen, Stéphanie; Rasolofoarison, Dina; Russell, Cristel; Schau, Hope (2019), Navigating Narratives: Time and Space Navigation and Narrative Experiences, 2019 ACR Conference, NA - Advances in Consumer Research : Duluth

Type
Communication / Conférence
Date
2019
Conference title
2019 ACR Conference
Conference date
2019
Conference city
Duluth
Book title
2019 ACR Conference
Publisher
NA - Advances in Consumer Research
Published in
Duluth
Metadata
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Author(s)
Feiereisen, Stéphanie
Rasolofoarison, Dina
Russell, Cristel
Schau, Hope
Abstract (EN)
We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.
Subjects / Keywords
consumer behaviour; narrative consumption; digital devices
JEL
L82 - Entertainment; Media
O33 - Technological Change: Choices and Consequences; Diffusion Processes
D11 - Consumer Economics: Theory