Navigating Narratives: Time and Space Navigation and Narrative Experiences

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Date
2019
Dewey
Etudes du consommateur
Sujet
consumer behaviour; narrative consumption; digital devices
JEL code
L.L8.L82; O.O3.O33; D.D1.D11
Conference name
2019 ACR Conference
Conference date
10-2019
Conference city
Atlanta
Conference country
United States
Publisher
NA - Advances in Consumer Research
Publisher city
Duluth
Year
2019
URI
https://basepub.dauphine.fr/handle/123456789/20407
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Author
Feiereisen, Stéphanie
148474 Cass Business School - City University London
Rasolofoarison, Dina
1032 Dauphine Recherches en Management [DRM]
Russell, Cristel
Schau, Hope
Type
Communication / Conférence
Abstract (EN)
We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.