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Assessing the influences of business cycles upon customer cross-buying behavior

Mansouri, Samy (2019), Assessing the influences of business cycles upon customer cross-buying behavior, EMAC Regional Conference, 2019-09, Saint Petersburg, Russian Federation

Type
Communication / Conférence
Date
2019
Conference title
EMAC Regional Conference
Conference date
2019-09
Conference city
Saint Petersburg
Conference country
Russian Federation
Metadata
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Author(s)
Mansouri, Samy
Dauphine Recherches en Management [DRM]
Subjects / Keywords
Cross-Cultural Communications; Service Marketing; Customer Experience Management
JEL
D11 - Consumer Economics: Theory
M31 - Marketing