Show simple item record

dc.contributor.authorDesmet, Pierre
dc.date.accessioned2009-09-29T13:30:59Z
dc.date.available2009-09-29T13:30:59Z
dc.date.issued2003
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/2027
dc.description.abstractfrLa communication présente les principales applications de réseaux de neurones en marketing
dc.language.isofren
dc.subjectréseaux de neurones
dc.subjectmarketing
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titlePratiques des réseaux de neurones en marketing
dc.typeCommunication / Conférence
dc.description.abstractenPractitioners' use of neural networks in marketing is picking up slightly. By a review of the literature published in marketing on the two main networks (MLP and kohonen maps) and an anlysis of experts inteviews, the paper aims to identify successful applications, advantages and limitations of neural networks, as well as practical obstacles putting a brake on its growth.
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle10ème Rencontre Internationale ACSEG (Approches connexionnistes en sciences économiques et de gestion)
dc.relation.confdate2003
dc.relation.confcityNantes
dc.relation.confcountryFRANCE
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.date.updated2020-09-24T15:00:24Z


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record