Type
Communication / Conférence
Résumé en français
La communication présente les principales applications de réseaux de neurones en marketing
Résumé en anglais
Practitioners' use of neural networks in marketing is picking up slightly. By a review of the literature published in marketing on the two main networks (MLP and kohonen maps) and an anlysis of experts inteviews, the paper aims to identify successful applications, advantages and limitations of neural networks, as well as practical obstacles putting a brake on its growth.
