Résumé (EN)

This essay illustrates how a materiality perspective can illuminate the emergence and diffusion of rumors. Organization studies have also investigated rumours in the organizational and market settings. In this paper, we explore three modes of information-spread in relation to rumours (classical, digital type 1, digital type 2) and their materialization. Through three case studies, we discuss the issues and embeddedness between these three modes of diffusion. We present crucial concepts toward the management of reputation and its link with sensitive information. A process model exploring their relation within a cycle sheds light on the concept of sociomateriality: materialisation, amplification, interpretation, reduction and re(un)formation, re-activation.