• français
    • English
  • English 
    • français
    • English
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
BIRD Home

Browse

This CollectionBy Issue DateAuthorsTitlesSubjectsJournals BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesSubjectsJournals

My Account

Login

Statistics

View Usage Statistics

Extended digital self via social networks : an exploratory research

Thumbnail
Date
2017
Dewey
Études du consommateur
Sujet
digital; Identity; social networks; self extension
JEL code
Z.Z1.Z13; O.O3.O33
Conference name
2nd Consumer Research Summit : Place & Identity: advancing theory and practice
Conference date
06-2017
Conference city
Chester
Conference country
United Kingdom
URI
https://basepub.dauphine.fr/handle/123456789/20052
Collections
  • DRM : Publications
Metadata
Show full item record
Author
El Bouchikhi, Yassine
1032 Dauphine Recherches en Management [DRM]
Type
Communication / Conférence
Abstract (EN)
«I shop, therefore I am » used to say Barbara Krueger with an ironic twist of Descartes famous saying. Since the seminal work of Belk in 1988 about the self extension through consumption, there is a steady growing interest in the links between consumption and identity. This communication, aims to adapt a scale for measuring the concept of self extension suugested by Belk, and to test the factors that affects the attachment to some digital possessions (ie : social networks). The litterature identifies many antecedents through wich the extension of the self may happen. A scale based on Sivadas work is adapted and enriched, and an exploratory factorial analysis is conducted to test it’s relability and validity after the enrichment using SEM with SPSS AMOS. Then, we tested the concept of extended self as a potential mediator for attachment to the social network accounts and to predict the most salient dimensions that explain the strenght of the link with a a digital possession (ie : prefered social network).

  • Accueil Bibliothèque
  • Site de l'Université Paris-Dauphine
  • Contact
SCD Paris Dauphine - Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16

 Content on this site is licensed under a Creative Commons 2.0 France (CC BY-NC-ND 2.0) license.