The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks

Date

2017

Dewey

Études du consommateur

Sujet

social network; digital experience

JEL code

Z.Z1.Z13; O.O3.O33

Conference name

MBAcademy International Business Conference

Conference date

2017

Conference city

Londres

Conference country

United Kingdom

URI

https://basepub.dauphine.fr/handle/123456789/20051

Collections

• DRM : Publications

Metadata

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Author

El Bouchikhi, Yassine

1032 Dauphine Recherches en Management [DRM]

Type

Communication / Conférence