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The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks

El Bouchikhi, Yassine (2017), The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks, MBAcademy International Business Conference, 2017, Londres, United Kingdom

Type
Communication / Conférence
Date
2017
Conference title
MBAcademy International Business Conference
Conference date
2017
Conference city
Londres
Conference country
United Kingdom
Metadata
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Author(s)
El Bouchikhi, Yassine
Dauphine Recherches en Management [DRM]
Subjects / Keywords
social network; digital experience
JEL
Z13 - Economic Sociology; Economic Anthropology; Social and Economic Stratification
O33 - Technological Change: Choices and Consequences; Diffusion Processes