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What is the value of being a superhost?

Berentsen, Aleksander; Rojas Breu, Mariana; Waller, Christopher (2019), What is the value of being a superhost?, 68th Annual meeting of the French Economic Association, 2019-06, Orléans, France

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SED2019-933.pdf (302.0Kb)
Type
Communication / Conférence
Date
2019
Conference title
68th Annual meeting of the French Economic Association
Conference date
2019-06
Conference city
Orléans
Conference country
France
Pages
37
Metadata
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Author(s)
Berentsen, Aleksander
Department of Business and Economics - University of Basel
Rojas Breu, Mariana
Laboratoire d'Economie de Dauphine [LEDa]
Waller, Christopher
Deakin University
Abstract (EN)
We construct a search model where sellers post prices and produce goods of unknown quality. A match between a buyer and a seller reveals the quality of the seller.We look at the pricing decisions of the sellers in this environment. We then introduce a rating system whereby buyers reveal the seller’s type by giving them a ‘star’ ifthey are a high quality seller. We show that new sellers charge a low price to attractbuyers and if they receive a star they post a high price. Furthermore, high qualitysellers sell with a higher probability than new sellers. We show that welfare is higherwith a ratings system. Using data on Airbnb rentals to compare the pricing decisionsof Superhosts (elite rentals) to non-Superhosts we show that Superhosts: 1) chargehigher prices, 2) have a higher occupancy rate and 3) higher revenue than non-Superhosts.
Subjects / Keywords
Price Posting; Airbnb; Ratings; superhosts
JEL
D21 - Firm Behavior: Theory
D40 - General
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms

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