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The concept of "Brand" as a major stake in competition between professions

Farjaudon, Anne-Laure; Morales, Jérémy (2009-09-25T14:42:12Z), The concept of "Brand" as a major stake in competition between professions, Interdisciplinary perspectives on accounting, 2009-07, Innsbruck, Autriche

Type
Communication / Conférence
Date
2009-09-25
Titre du colloque
Interdisciplinary perspectives on accounting
Date du colloque
2009-07
Ville du colloque
Innsbruck
Pays du colloque
Autriche
Métadonnées
Afficher la notice complète
Auteur(s)
Farjaudon, Anne-Laure
Morales, Jérémy
Mots-clés
Marque et lutte organisationnelle
JEL
M4 - Accounting and Auditing
M41 - Accounting