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dc.contributor.authorEl Bouchikhi, Yassine
dc.date.accessioned2019-09-18T07:40:11Z
dc.date.available2019-09-18T07:40:11Z
dc.date.issued2019
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19842
dc.language.isoenen
dc.subjectHedonic Adaptationen
dc.subjectnarrative contenten
dc.subjectvideoen
dc.subjectexperience appraisalen
dc.subjectM30, M31, M39en
dc.subject.ddc659en
dc.subject.classificationjelO.O3.O33en
dc.subject.classificationjelD.D6.D60en
dc.subject.classificationjelM.M3.M30en
dc.titleEncouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisalen
dc.typeCommunication / Conférence
dc.description.abstractenTo set up successful experiences, academics and managers need to identify and promote the “positive” experiential trajectories that lead to the enjoyable experiences such as flow states, presence, or immersion, and limit “negative” processes such as hedonic adaptation (HA) (Carù & Cova, 2007; Hoffman & Novak, 2009). Hedonic adaptation is psychological mechanism that occurs following prolonged exposure to a stimulus (Alba & Williams, 2013; Bao & Lyubomirsky, 2012). This process is often inferred, or measured with physiological apparatus like galvanic skin response (GSR) (Brechman, Bellman, Robinson, Rask, & Varan, 2016) but to our knowledge there is currently no measurement scale for hedonic adaptation despite its importance, most of the papers remain conceptual only. In this article, we distinguish between two types of digital contents: (a) contents with a narrative structure (ie: presence of storytelling like films), and (b) contents with non-a narrative structure (ie: rhetorical and information based, like documentaries). The literature suggests that both these contents can be negatively affected by the hedonic adaptation (HA). In this paper, we first propose a conceptualization for this concept and demonstrate through two empirical studies the reliable psychometric properties of the new developed (HA) measurement instrument. In the second part of this paper, we demonstrate that consumers prefer longer contents with a narrative structure (ie: based on storytelling), and shorter ones when they are rhetorical because of the hedonic adaptation.en
dc.identifier.citationpages61en
dc.relation.ispartoftitleConference Proceedings - MIRDEC - 13th International Academic Conferenceen
dc.relation.ispartofeditorRamos Silva, Joachim
dc.relation.ispartofeditorPawlicz, Adam
dc.relation.ispartofeditorBaghel, Richa
dc.relation.ispartofpublnameMasters International R&D (MIRDEC)en
dc.relation.ispartofdate2019
dc.relation.ispartofpages63en
dc.subject.ddclabelPublicité - Relation Publiquesen
dc.relation.ispartofisbn978-605-81247-83en
dc.relation.conftitleMIRDEC – 13thInternational Academic Conferenceen
dc.relation.confdate2019-06
dc.relation.confcityMadriden
dc.relation.confcountrySpainen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2019-09-18T07:28:32Z
hal.person.labIds1032
hal.identifierhal-02290879*


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