The concept of "Brand" as a major stake in competition between professions
Date
2009-09-25Dewey
Contrôle de gestion ComptabilitéSujet
Marque et lutte organisationnelleJEL code
M4; M41Conference name
Interdisciplinary perspectives on accountingConference date
07-2009Conference city
InnsbruckConference country
AutricheCollections
Metadata
Show full item recordAuthor
Farjaudon, Anne-Laure
Morales, Jérémy