The concept of "Brand" as a major stake in competition between professions

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Date
2009-09-25
Dewey
Contrôle de gestion Comptabilité
Sujet
Marque et lutte organisationnelle
JEL code
M4; M41
Conference name
Interdisciplinary perspectives on accounting
Conference date
07-2009
Conference city
Innsbruck
Conference country
Autriche
URI
https://basepub.dauphine.fr/handle/123456789/1984
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Author
Farjaudon, Anne-Laure
Morales, Jérémy
Type
Communication / Conférence