Race in the Marketplace - Crossing Critical Boundaries
Date
2019Publisher city
Berlin HeidelbergPublisher
Springer International PublishingPublishing date
2019ISBN:
978-3-030-11710-8Dewey
Etudes et analyses des marchésSujet
consumption; digital experience; target marketing; big data; racial identity; crowd-based marketsJEL code
J.J1.J15; O.O3.O33; M.M3.M31Collections
Metadata
Show full item recordAuthor
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]
Thomas, Kevin D.
53436 University of Texas
Harrison, Anthony Kwame
212755 Virginia Polytechnic and State University
Grier, Sonya A.
status unknown