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Race in the Marketplace - Crossing Critical Boundaries

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Date
2019
Publisher city
Berlin Heidelberg
Publisher
Springer International Publishing
Publishing date
2019
URL
https://doi.org/10.1007/978-3-030-11711-5
ISBN:
978-3-030-11710-8
Dewey
Etudes et analyses des marchés
Sujet
consumption; digital experience; target marketing; big data; racial identity; crowd-based markets
JEL code
J.J1.J15; O.O3.O33; M.M3.M31
URI
https://basepub.dauphine.fr/handle/123456789/19830
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]
Thomas, Kevin D.
53436 University of Texas
Harrison, Anthony Kwame
212755 Virginia Polytechnic and State University
Grier, Sonya A.
status unknown
Type
Ouvrage
Abstract (EN)
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

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