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dc.contributor.authorDesmet, Pierre
dc.contributor.authorLaurent, Gilles
dc.date.accessioned2019-09-05T13:52:21Z
dc.date.available2019-09-05T13:52:21Z
dc.date.issued1997
dc.identifier.issn0779-7389
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19700
dc.language.isofren
dc.subjectmarqueen
dc.subjectpromotionen
dc.subjectcommunicationen
dc.subjectpublicitéen
dc.subject.ddc658.8en
dc.subject.classificationjelL.L1.L11en
dc.subject.classificationjelM.M3.M31en
dc.titleLa promotion des ventes préfigure-t-elle l'avenir du marketing ?en
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameDécisions Marketing
dc.relation.isversionofjnlissue12en
dc.relation.isversionofjnldate1997
dc.relation.isversionofjnlpages5-9en
dc.relation.isversionofjnlpublisherEMS - Editions Management et Sociétésen
dc.subject.ddclabelGestion des ventesen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershipnon-rechercheen
dc.description.audienceNationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-07-08T10:44:07Z
hal.person.labIds1032
hal.person.labIds1738
hal.identifierhal-02279880*


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