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dc.contributor.authorDesmet, Pierre*
dc.date.accessioned2019-09-02T15:31:58Z
dc.date.available2019-09-02T15:31:58Z
dc.date.issued1999
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19634
dc.language.isofren
dc.subjectbase de donneés clienten
dc.subjectpromotionen
dc.subjectcommunicationen
dc.subject.ddc658.8en
dc.subject.classificationjelL.L1.L11en
dc.subject.classificationjelM.M3.M31en
dc.titleMarketing Directen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages788-790en
dc.relation.ispartoftitleEncyclopédie de la Gestion et du Management - E.G.Men
dc.relation.ispartofeditorLe Duff, Robert
dc.relation.ispartofpublnameDallozen
dc.relation.ispartofpublcityParisen
dc.relation.ispartofdate1999
dc.relation.ispartofpages1644en
dc.subject.ddclabelMarketing directen
dc.relation.ispartofisbn978-2247026531en
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershipnon-rechercheen
dc.description.audienceNationalen
dc.date.updated2019-08-28T14:04:34Z
hal.person.labIds1032*


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